L'Oreal to acquire majority stake in Indian D2C beauty firm Innovist
L'Oreal has signed an agreement to take a majority stake in Innovist, the parent of D2C brands Bare Anatomy and Chemist at Play, with founders retaining minority holdings. The deal, expected to close in the coming months, expands L'Oreal's Consumer Products Division footprint in India's fast-growing beauty market.
What happened
L'Oreal signed an agreement to acquire a majority stake in Indian D2C personal care firm Innovist (Bare Anatomy, Chemist at Play), with founders staying as
Why this matters
Founder-retained minority structures remain the preferred template for acquiring digitally-native Indian brands, keeping operator incentives aligned post-close.
Also reported by
- Business Standard · Companies — 4h after first sighting