Lab-grown diamond brand Aukera raises ₹90 Cr to fuel national store expansion
Aukera secured ₹90 crore in fresh funding led by Alteria Capital, backed by InnoVen, Lighthouse Canton, Peak XV and Fireside. The lab-grown diamond jewellery brand has scaled from 13 to 35 stores across Bengaluru, Hyderabad, Delhi NCR, Pune and more, targeting category leadership.
What happened
Lab-grown diamond jewellery brand Aukera raised ₹90 crore led by Alteria Capital to fund national store expansion. It grew from 13 to 35 stores across Indian
Key facts
- ₹90 crore
- US$10 million
- US$15 million
- 13 to 35 stores
- ₹1,000 crore
Why this matters
Aukera's aggressive funded rollout and category-leadership ambition make it both a potential consolidator and an acquisition target—track its unit economics and regional density as it moves toward national scale.
What to watch
- Same-store sales growth vs new-store additions ratio
- Global lab-grown diamond wholesale price index trajectory
- Competitive LGD launches from Tanishq/CaratLane/Giva
- Gross margin disclosures and burn per new store
- Any follow-on equity raise or debt refinancing announcement
- Announce 15-25 new store locations across Mumbai, Chennai and remaining tier-1 metros
- Ramp omnichannel/online sales to offset physical CAC
- Introduce lower-ticket collections to widen funnel amid falling LGD prices
- Hire senior retail-ops and supply-chain leadership for multi-city logistics
- Signal a larger Series equity round once store network proves unit economics