Lab-grown diamond brand Aukera raises Rs 90 Cr to fuel store and omnichannel push

Aukera secured Rs 90 crore led by Alteria Capital to expand design, retail, and omnichannel reach. The brand scaled from 13 to 35 stores across Bengaluru, Hyderabad, Delhi NCR, Pune and tier-2 cities, riding a lab-grown diamond market projected to grow from $2.8B (2025) to $11.6B by 2035 at 15.4% CAGR.

— Source publishedFri, 10 Jul, 2026, 18:06 IST·First seen Fri, 10 Jul, 2026, 18:10 IST·Source YourStory · Capital

What happened

Lab-grown diamond jewellery brand Aukera raised Rs 90 crore led by Alteria Capital to fund new stores, design, and omnichannel expansion. Store count grew from

Key facts

  • Rs 90 crore
  • $15 million prior
  • 35 stores from 13
  • $2.8B market 2025
  • $11.6B by 2035
  • 15.4% CAGR

Why this matters

Aukera's rapid store scaling and fresh capital position it as a consolidation anchor or acquisition target in the fragmented lab-grown diamond retail space.

What to watch

  • Same-store sales and store-level payback disclosures
  • Lab-grown diamond wholesale price index moves
  • New entrant funding rounds in the category
  • Gross margin trend vs natural-diamond incumbents
  • Store count milestone beyond 50
  • Accelerate tier-2 city store openings while lease costs favorable
  • Invest in proprietary design/certification to justify price premium against commoditizing stones
  • Deepen omnichannel: try-at-home, virtual try-on, click-and-collect to lift blended margins
  • Lock in supply agreements to hedge against volatile lab-grown stone pricing

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