Lab-grown diamond brand ONYA raises Rs 12.5 crore to expand retail footprint
Bengaluru-based ONYA has raised a Rs 12.5 crore pre-Series A round led by Divisa Family Office. The lab-grown diamond jewellery brand, which operates eight stores across Bengaluru, Pune and Hyderabad, plans to invest in company-owned stores, franchises, digital acquisition, personalisation and R&D.
What happened
Bengaluru lab-grown diamond jewellery brand ONYA raised Rs 12.5 crore in a pre-Series A round led by Divisa Family Office. Funds will expand its retail
Key facts
- Rs 12.5 crore pre-Series A round
- Rs 5.5 crore seed round
- 8 flagship stores
- Rs 3.5 crore monthly recurring revenue
- approximately 20% of natural diamond cost
What changed
Bengaluru lab-grown diamond jewellery brand ONYA raised Rs 12.5 crore in a pre-Series A round led by Divisa Family Office. Funds will expand its retail footprint, digital acquisition, personalization and R&D. ONYA operates eight stores across Bengaluru, Pune and Hyderabad.
Why this matters
ONYA’s Rs 12.5 crore raise will fund company-owned stores, franchises and digital acquisition, accelerating its expansion beyond eight locations in India’s lab-grown diamond market.
What to watch
- New store announcements, especially outside Bengaluru, Pune and Hyderabad.
- The mix of company-owned versus franchise openings.
- Evidence of repeat funding, strategic investor participation or debt facilities.
- Marketing-spend intensity, celebrity/influencer partnerships and customer-acquisition offers.
- Comparable-store sales, online conversion, average order value and customisation penetration.
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