Lahori Zeera targets ₹1,100–1,200 crore FY27 revenue with diet launch, South India entry
The beverage brand has launched Lahori Zeera Diet at ₹20 for a 160-ml bottle and plans non-carbonated drinks in January. A Bengaluru facility will support entry into Karnataka, Andhra Pradesh and Telangana as it expands manufacturing from eight sites to 15–16 next year.
What happened
Lahori Zeera launched a zero-sugar Diet variant and plans January launches of non-carbonated beverages. It is entering South India through a Bengaluru facility,
Key facts
- FY27 net revenue target: Rs 1,100-1,200 crore
- FY26 net revenue: Rs 775 crore
- Lahori Zeera Diet price: Rs 20 per 160-ml bottle
- Diet variant projected revenue: Rs 20-50 crore over two to three years
- Six SKUs across five flavours
- Eight manufacturing locations currently; planned expansion to 15-16 next year
- Three company-owned and five contract manufacturing facilities
- Present in 19 states with more than 3,000 distributors
- North India contributes about 40% of business; East contributes 30-35%
- More than 95% of sales come from general trade; online channels contribute less than 5%
- Expected EBITDA margin: 12-15%
Why this matters
Lahori Zeera’s move into diet and non-carbonated beverages makes it a more relevant partnership or acquisition target for beverage players seeking differentiated regional brands, zero-sugar capabilities and faster access to South India.
What to watch
- Bengaluru facility commissioning timeline, utilization rates and whether it materially improves in-stock availability in South India.
- Numeric distribution, repeat purchase and sales-per-outlet trends in Karnataka, Andhra Pradesh and Telangana after launch.
- Diet SKU mix, especially whether it expands total household penetration rather than cannibalizing the regular Lahori Zeera SKU.
- Execution timing and retailer uptake for the planned non-carbonated portfolio launch.
- Progress from eight manufacturing sites toward 15-16 sites, including capex, quality consistency and working-capital impact.
- Competitive response from national carbonated-drink leaders, regional beverage companies and low-sugar challengers through pricing, trade margins or new launches.
- Evidence that FY27 revenue guidance is supported by quarterly run-rate growth rather than channel inventory build.
- Build state-specific distribution in Karnataka, Andhra Pradesh and Telangana, prioritizing modern trade, quick commerce, college zones, travel retail and high-throughput kirana clusters.
- Use the Bengaluru facility as a regional hub for lower-cost replenishment and test localized pack sizes, flavors and multilingual packaging before wider South rollout.
- Bundle Lahori Zeera Diet with the core SKU in retailer schemes to convert existing brand awareness into zero-sugar trial and repeat.
- Launch non-carbonated drinks with a differentiated functional, regional-flavor or refreshment proposition rather than competing solely as a low-price alternative.
- Secure sugar substitutes, PET bottles, cans and co-packing/manufacturing capacity through longer-term contracts to protect gross margin during rapid footprint expansion.
- Increase brand investment around health-conscious positioning while clearly communicating taste parity, calorie claims and product credentials within applicable regulations.