Legacy acts power India's concert economy; Coldplay Ahmedabad alone unlocks Rs 641 cr in ancillary spend
BookMyShow and Zomato Live ride a 19% CAGR live-music boom, with Bryan Adams clocking 75,000 tickets and every Rs 100 ticket triggering Rs 585 in retail, F&B and travel spend. Gen Z drives 55-60% of large-concert audiences across nine metros, and 5.6 lakh concert travellers (+18%) are reshaping weekend retail footfall in host cities.
India's live concert economy is booming on legacy international acts, with BookMyShow and Zomato Live driving ticketing. Coldplay's Ahmedabad show generated Rs 641 crore in ancillary retail, hospitality and travel spend; category projected 19% CAGR through 2029.