Legend of Toys nets Rs 21 cr Pre-Series A as Indian toy challengers ride import-substitution wave
Singularity, Veltis and Enzia back the homegrown toy brand, which clocked Rs 30 cr ARR in 18 months at 20% MoM growth. Capital fuels category expansion, manufacturing build-out, marketing and a global push as India toy imports fell 52% and exports surged 239% from FY15-FY23.
What happened
Indian toy brand Legend of Toys raised Rs 21 crore Pre-Series A from Singularity, Veltis, Enzia and others. Will fund category expansion, manufacturing,
Key facts
- Rs 21 crore Pre-Series A
- Rs 30 crore ARR
- 20% MoM growth
- 18 months
- imports -52% FY15-FY23
- exports +239%
Why this matters
A Rs 21 cr Pre-Series A signals Legend of Toys is still in build mode, but the global push and manufacturing expansion make it a watch-list partnership or acquisition target for incumbents needing India-made supply.