Legend of Toys bags Rs 21 Cr pre-Series A to scale character-led D2C play
Singularity, Veltis and Enzia back the toy brand to expand categories, manufacturing and international markets. Claims Rs 30 Cr ARR in 18 months with 20% MoM growth, riding a tailwind of Indian toy exports up 239% and imports down 52%.
What happened
Character-led D2C toy brand Legend of Toys raised Rs 21 crore pre-Series A from Singularity, Veltis, Enzia and others to expand play categories, manufacturing,
Key facts
- Rs 21 crore
- Rs 30 crore ARR
- 20% MoM growth
- Rs 1,599-8,799 price range
- toy imports -52%
- toy exports +239%
Why this matters
A funded character-IP toy brand with international ambitions is now both a partnership target for licensing/distribution and a potential consolidator threat in the fragmented Indian toy retail landscape.