Lenskart taps POP MART for first India fashion collab, riding Labubu-maker's IP heat
Lenskart's debut fashion tie-up brings a 21-style eyewear range inspired by POP MART's Sweet Bean characters, priced from Rs 3,000. Launch slated for June 2026 across 1,000+ Lenskart stores and online, marrying eyewear distribution with the collectibles giant's cult character IP.
What happened
Lenskart partners with Chinese collectibles brand POP MART for its first India fashion collaboration, a 21-style eyewear range inspired by Sweet Bean
Key facts
- 21 styles
- Rs 3,000 starting price
- 1,000 Lenskart stores
- 2,500 India stores
- 3,000+ global stores
- June 1, 2026 launch
Why this matters
POP MART's willingness to license Sweet Bean into eyewear opens a template for category-extension deals with Indian retailers holding distribution scale but lacking proprietary character IP.