Lenskart x POP MART: 21-style eyewear collab marks toy giant's first India tie-up

Lenskart unveiled a 21-style exclusive eyewear collection with POP MART in Gurgaon, fronted by Janhvi Kapoor. The collab extends to Lenskart Bitz frames and includes blind-box Sweet Bean magnetic charms—POP MART's debut official India partnership, signaling character-IP's growing pull in Indian retail.

— FiledMon, 22 Jun, 2026, 14:58 IST·First seen Mon, 22 Jun, 2026, 14:57 IST·Source Retail4Growth (HTML list)

What happened

Lenskart launched an exclusive 21-style eyewear collaboration with POP MART in India, unveiled in Gurgaon with Janhvi Kapoor. POP MART's first official India

Key facts

  • 21 styles
  • June 20 2026

Why this matters

POP MART's choice of Lenskart as its first India partner signals character-IP licensing is now a strategic lever in Indian retail—scan adjacent categories (apparel, accessories, QSR) for follow-on tie-up opportunities.