Liberty to open 100 new stores this year, betting big on Healers comfort brand
Footwear maker Liberty plans 100 new outlets this financial year, including exclusive Healers stores. It has trimmed its portfolio from 10 to six sub-brands, with Healers now driving nearly 40% of business.
What happened
Footwear brand Liberty plans to open 100 new stores this financial year, including exclusive outlets for its comfort brand Healers. The company trimmed its
Key facts
- 100 new stores
- 10 to 6 sub-brands
- Healers ~40% of business
Why this matters
The portfolio consolidation and Healers-led expansion create a clearer, more concentrated footwear asset—monitor for potential partnership or acquisition angles as scaling accelerates.
What to watch
- Quarterly same-store sales growth vs new-store count ramp
- Healers share of revenue crossing 45-50%
- Gross margin and inventory-days trend over next two quarters
- Store-opening cadence (on-track vs deferred) by H2
- Competitor comfort-footwear launches (Bata, Relaxo, Campus) and pricing moves
- Secure prime high-street and mall leases in tier-1/tier-2 cities ahead of festive season
- Reallocate ad spend and shelf space away from discontinued sub-brands toward Healers
- Build regional distribution/warehousing to support exclusive-store replenishment
- Pilot loyalty and D2C omnichannel tie-ins to protect margins per outlet