Lickicious raises ₹19 Cr to build manufacturing and expand pet-food distribution
The D2C pet-food startup has raised equity and debt led by Prath Ventures. It plans a 60,000 sq ft manufacturing and distribution facility, broader product and pet-category offerings, and stronger online and offline reach.
What happened
Indian D2C pet food startup Lickicious raised ₹19 crore in equity and debt led by Prath Ventures to build a 60,000 sq ft manufacturing and distribution
Key facts
- ₹19 Cr ($2.1 Mn) raised
- 60,000 sq ft manufacturing and distribution facility planned
- ₹100 Cr annual revenue target
- Founded in 2024
- India pet food market valued at $2.52 Bn in 2025
- India pet food market projected to reach $4.6 Bn by 2034
- Supertails raised $30 Mn
- Vetic raised $40 Mn
Why this matters
Lickicious’s expanded production and distribution footprint could make it a more relevant partnership or acquisition target for consumer groups seeking a faster entry into pet care.
What to watch
- Facility commissioning date, production capacity, and utilization levels.
- New city launches, distributor additions, and offline retail-door count.
- Repeat-purchase rates, subscription adoption, and average order value.
- Gross-margin movement after in-house manufacturing begins.
- Launch cadence across dog, cat, treats, supplements, or other pet-care categories.
- Marketplace ratings, stockout frequency, and share-of-search versus competing pet-food brands.
- Evidence of higher promotional intensity from major pet-food incumbents and D2C rivals.
- Commission the 60,000 sq ft facility and secure food-safety, sourcing, and quality certifications.
- Prioritize high-repeat products and subscription-friendly formats before expanding into lower-velocity SKUs.
- Use the facility to build distributor relationships in top-tier and high-pet-ownership tier-2 cities.
- Expand offline through pet stores, veterinary clinics, groomers, and selective modern-trade partnerships.
- Deploy marketplace search, creator-led education, and sampling to convert pet parents from incumbent brands.
- Use equity funding for brand and distribution expansion while using debt primarily for equipment and working capital.