Lickicious raises ₹19 crore to expand pet food manufacturing, distribution and channels

Pet food and nutrition brand Lickicious has raised ₹19 crore in equity and institutional debt, led by Prath Ventures. The 2024-founded company plans to build a 60,000 sq ft manufacturing and distribution footprint, broaden its category and channel presence, and target ₹100 crore in annual revenue.

— FiledMon, 7 Sept, 2026, 10:33 IST·First seen Mon, 7 Sept, 2026, 10:32 IST·Source Entrackr

What happened

Pet food brand Lickicious raised Rs 19 crore in equity and institutional debt led by Prath Ventures. It will build a 60,000 sq ft manufacturing and distribution

Key facts

  • Rs 19 crore growth capital
  • Rs 100 crore annual revenue target
  • 60,000 sq ft manufacturing and distribution footprint
  • Founded in 2024
  • Top three Indian pet food company target over the next decade

Why this matters

Lickicious’s scale-up plan creates potential partnership opportunities across contract manufacturing, distribution, marketplaces and strategic retail channels as it expands its category footprint.

What to watch

  • Announcement of manufacturing location, commissioning timeline, capacity and whether production is owned, leased or third-party supported.
  • Distribution wins with pet specialty chains, veterinary networks, quick-commerce platforms, large marketplaces or modern trade.
  • Evidence of repeat rates, subscription adoption, average order value and geographic expansion beyond core urban markets.
  • Gross-margin trajectory as manufacturing utilization, ingredient sourcing and logistics scale.
  • SKU launches in premium, functional, wet-food or prescription-adjacent nutrition segments.
  • Follow-on funding, debt drawdowns or working-capital facilities indicating the pace and capital intensity of expansion.
  • Competitive promotional activity from established pet-food brands and other venture-backed Indian pet-nutrition players.
  • Secure or build the planned 60,000 sq ft manufacturing and distribution footprint, including food-safety, quality-control and supply-chain capabilities.
  • Expand high-repeat categories such as complete meals, treats, functional nutrition and breed/life-stage-specific products.
  • Add distributors and retail partnerships in major metros while increasing marketplace and D2C subscription-led sales.
  • Use veterinary, pet-parent community and influencer partnerships to build nutrition credibility and reduce customer-acquisition dependence on paid digital ads.
  • Deploy institutional debt toward equipment and working capital, while preserving equity capital for brand, channel and category expansion.

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