Nothing Before Coffee plans 60-plus outlets this fiscal, targeting 170+ stores in FY27

Jaipur-based coffee QSR chain Nothing Before Coffee plans to expand from about 110 outlets to more than 170 in FY27, adding stores across regional hubs, high streets and college clusters. The brand currently operates in 45 cities across 12 states.

— Source publishedThu, 27 Aug, 2026, 21:27 IST·First seen Thu, 27 Aug, 2026, 21:33 IST·Source BL · Consumer & Economy

What happened

Jaipur-based QSR coffee chain Nothing Before Coffee plans to add over 60 outlets this fiscal, taking its network from about 110 toward 170-plus by FY27.

Key facts

  • Over 60 outlets planned this fiscal
  • Current footprint: about 110 outlets
  • Presence in 45 cities across 12 states
  • Target: over 170 outlets in FY27
  • Revenue increased from ₹59 crore in FY2024-25 to ₹90 crore in FY2025-26, about 52% YoY
  • $2.3 million raised from Prath Ventures in April last year
  • ₹3.7 crore raised from Bharat Ke Superfounders in February
  • ₹99 beverage offer on August 30 and 31

Why this matters

The chain’s presence across 45 cities and planned expansion provides a larger strategic footprint that could appeal to consumer-platform partners seeking exposure to India’s growing affordable café market.

What to watch

  • Quarterly net store additions versus the 60-plus opening target.
  • Share of openings in existing cities versus new cities and the resulting cluster density.
  • Same-store sales growth and store-level EBITDA/operating-margin trends.
  • Franchisee recruitment, closure rates and reported store payback periods.
  • Rent-to-sales ratios and availability of high-footfall college or high-street sites.
  • Delivery-platform visibility, order mix and discounting intensity.
  • Evidence of supply-chain, staffing or beverage-quality issues as the network scales.
  • Prioritize city clusters where multiple stores can share supply, management oversight and delivery demand.
  • Use a mix of company-operated and franchise-led formats to preserve capital for flagship high-street locations.
  • Standardize site-selection thresholds around footfall, delivery demand, occupancy cost and expected payback.
  • Build regional training, procurement and quality-control capacity ahead of store openings.
  • Secure long-term landlord partnerships in college and transit-adjacent micro-markets before competitors bid up rents.

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