M·A·C India launches ‘Forever in M·A·C’ bridal campaign across key retail partners

M·A·C Cosmetics India has rolled out its India-specific bridal campaign, its first local-market work under Global Creative Director Nicola Formichetti. The accompanying Bridal Collection is available through Nykaa, Sephora, Tira, Myntra and Zepto.

— Source published Fri, 21 Aug, 2026, 17:12 IST · First seen Fri, 21 Aug, 2026, 17:14 IST · Source IMAGES Business of Fashion

What happened

M·A·C Cosmetics India launched its India-specific 'Forever in M·A·C' bridal campaign, its first Indian-market work under Global Creative Director Nicola

Key facts

  • over 130 countries and territories
  • more than 30 years

Why this matters

M·A·C’s partner mix highlights the strategic value of alliances that combine prestige beauty credibility, fashion-marketplace discovery and rapid-delivery convenience.

What to watch

  • Dedicated M·A·C bridal storefronts, homepage takeovers or search-placement campaigns on Nykaa, Sephora, Tira and Myntra.
  • Retailer-exclusive SKUs, kits, early-access windows or differing price/value propositions across partners.
  • Zepto assortment depth, delivery-time messaging and beauty-category promotional visibility.
  • Creator partnerships with bridal makeup artists, regional wedding influencers or celebrity brides.
  • Changes in average order value, multi-item kit sales, lipstick/foundation attachment and post-wedding replenishment activity.
  • Competitive bridal launches or discounting from Estée Lauder, Bobbi Brown, Huda Beauty, Charlotte Tilbury and Indian prestige challengers.
  • Launch retailer-exclusive bridal sets, shade edits or gift-with-purchase offers to create reasons to shop each partner.
  • Deploy makeup-artist, bride and creator content that links looks to shoppable product routines and regional wedding moments.
  • Use Zepto for rapid-delivery hero SKUs, last-minute touch-up kits and wedding-event gifting rather than the full collection.
  • Build partner-specific landing pages and track conversion, attachment rates and repeat purchase by bridal product category.
  • Extend successful bridal creative into festive, occasionwear and honeymoon beauty missions.