Maahi Fabrics scales hybrid B2B+D2C model across Pothys, RMKV, Myntra and three export markets
Kolkata-based ethnic menswear manufacturer Maahi Fabrics is supplying large-format regional chains including Pothys, RMKV and RS Brothers while running D2C on Myntra, Flipkart and Amazon. The label is also exporting to Mauritius, Dubai and Bangladesh, presenting the playbook to RAI.
What happened
Kolkata-based menswear ethnic manufacturer Maahi Fabrics presented to RAI its B2B-plus-D2C model, supplying regional retailers like Pothys, RMKV, RS Brothers,
Why this matters
An ethnic menswear manufacturer already plugged into South India's top format chains plus Mauritius/Dubai/Bangladesh export rails is a rare tuck-in for any apparel platform looking to bolt on regional ethnicwear distribution.