Madame opens fourth Gurugram store at Felix Plaza, deepening NCR footprint
Womenswear brand Madame has launched its fourth store in Gurugram at Felix Plaza, extending its NCR presence. The move fits an omnichannel push spanning 150-plus exclusive outlets and 500-plus retail touchpoints nationwide, alongside marketplace listings on Myntra, Ajio, Flipkart and Amazon.
What happened
Womenswear brand Madame opened its fourth Gurugram store at Felix Plaza, deepening its NCR presence as part of an omnichannel growth strategy spanning 150+
Key facts
- fourth store
- over 150 exclusive stores
- 500-plus retail touchpoints
- founded 2002
Why this matters
Madame's blended EBO-plus-marketplace model across Myntra, Ajio, Flipkart and Amazon marks it as a scaling womenswear consolidation or partnership candidate in the NCR region.
What to watch
- Same-store sales trend across the four Gurugram outlets
- Felix Plaza occupancy and anchor-tenant announcements
- Marketplace vs EBO revenue mix shift on Myntra/Ajio/Amazon
- Competitor womenswear openings in the same catchment
- Pace of exclusive-outlet net additions beyond the 150+ base
- Expand exclusive-outlet count in adjacent Tier-2 NCR-fringe towns to extend the cluster model
- Tighten online-offline integration (click-and-collect, endless-aisle) to defend against marketplace cannibalization
- Localize assortment and pricing per Gurugram micro-market to differentiate the four stores
- Negotiate favorable mall lease terms citing multi-store portfolio leverage