Madden NYC enters India through Reliance Brands’ online and store network
Steve Madden’s youth-focused Madden NYC label has launched in India online and in select Steve Madden stores across major cities. The initial footwear range is priced at Rs 5,000–Rs 7,000, with more categories, drops and activations planned this year.
The channel move
Steve Madden’s youth-focused Madden NYC footwear label has launched in India through Reliance Brands, selling online and in select stores. The Rs 5,000-7,000 collection is rolling out across major cities, with further categories and activations planned this year.
Channel facts
- Rs 5,000-Rs 7,000 price range
- 35 existing exclusive Steve Madden stores
- 16 cities
What it means for online and offline
Madden NYC’s online-plus-store launch lets Reliance Brands test youth-footwear demand at a Rs 5,000–Rs 7,000 price point while leveraging Steve Madden’s existing 35-store footprint for fast omnichannel scale.
Signals to track
- Number of Madden NYC doors added beyond the initial Steve Madden store network.
- Launch of handbags, accessories, apparel or India-exclusive capsules.
- Online availability across Reliance digital properties and third-party fashion marketplaces.
- Evidence of markdown intensity, end-of-season discounting or persistent stock replenishment.
- Influencer campaign scale, college/campus activations and regional-language marketing.