Reliance Brands to launch Kim Kardashian’s SKIMS in India
Reliance Brands will exclusively introduce SKIMS through stores and digital channels, beginning in Delhi and Mumbai before expanding to more Indian cities. The move adds a major global shapewear label to Reliance Retail’s premium-brand portfolio.
Reliance Brands will exclusively launch Kim Kardashian’s SKIMS in India through stores and digital channels, starting in Delhi and Mumbai. The partnership expands Reliance Retail’s global-brand portfolio and raises competition in India’s premium shapewear and innerwear market.
Why this matters
The SKIMS launch extends Reliance Brands’ premium portfolio after FY26 revenue rose 44.6% to ₹3,494 crore and losses halved to ₹137 crore, with Sephora offsetting weaker designer-brand performance.
retail-brand is accelerating, up +80,380% QoQ.
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