Marriott Bonvoy: India hits 93% loyalty participation, leads APEC in big-ticket redemptions at 69%
Marriott Bonvoy's 2026 loyalty report, with Kantar, surveys 1,731 APEC travelers and finds passions—not demographics—drive hotel loyalty. India ranks second in program participation (93%) and tops big-ticket redemptions (69%), with travelers cast as Experience Seekers favoring culinary trips.
What happened
Marriott Bonvoy's 2026 loyalty report finds India posts 93% loyalty-program participation (second-highest in APEC) and the region's highest big-ticket
Key facts
- 89% APEC loyalty participation
- 66% hotel loyalty
- 63% prioritise culinary
- 77% redeem small rewards
- 61% save big-ticket
- 93% India participation
- 69% India big-ticket redemptions
- 1,731 travelers surveyed
Why this matters
India's outsized loyalty depth and Experience Seeker profile sharpen the case for bolt-on acquisitions or partnerships in premium culinary and experiential hospitality assets across APEC.