Marvel’s Endgame Encore grows 5.5% on Day 2 in India, reaching ₹14.9 crore net
Avengers: Endgame: Encore collected ₹7.65 crore net in India on Day 2, up 5.5% from its ₹7.25 crore opening day. The Marvel re-release reached ₹14.90 crore net and ₹17.83 crore gross across two days, with English-language screenings contributing ₹5.60 crore on Day 2.
What happened
Marvel's Avengers: Endgame: Encore collected Rs 7.65 crore net in India on Day 2, up 5.5%, taking its two-day net total to Rs 14.90 crore. English-language
Key facts
- Rs 7.25 crore India net Day 1
- 3,635 shows
- Rs 7.65 crore India net Day 2
- 5.5% Day 2 collection growth
- Rs 14.90 crore total India net
- Rs 17.83 crore India gross
- Rs 5.60 crore English version
- Rs 1.35 crore Hindi version
- Rs 35 lakh Tamil version
- Rs 35 lakh Telugu version
- $11.2 million North America Friday opening including previews
- approximately $26 million expected North America opening weekend
- 3,060 North America screens
- $2.799 billion original film worldwide gross
Why this matters
The strong encore response supports pursuing library-IP partnerships and re-release rights packages that pair theatrical revivals with merchandise, loyalty and streaming promotion.
What to watch
- Day 3 and first-weekend net collections versus the ₹14.9 crore two-day base.
- Weekday hold rate after the opening weekend and any increase or reduction in show counts.
- English-language contribution, premium-format occupancy, and metro-market performance.
- Social-media volume, fan-event attendance, and search interest for Endgame and Marvel merchandise.
- Announcements of additional re-release dates, special screenings, or Disney/Marvel promotional tie-ins.
- Increase in-cinema visibility for high-margin Marvel collectibles, snack bundles, and limited-edition cups through the first weekend.
- Target loyalty-app and CRM offers to superhero-film viewers with ticket-plus-merchandise or ticket-plus-concession bundles.
- Monitor English-screen performance by city to prioritize premium-format inventory, mall activations, and adjacent retailer promotions.
- Prepare a rapid digital campaign around nostalgia and event-viewing if weekend growth exceeds expectations.