Masque to close for revamp, add 20 seats and 15% price hike; parent eyes first external raise
Aditi Dugar's bootstrapped Urban Gourmet India is renovating its 55-seat Mumbai flagship Masque, scaling TwentySeven Bakehouse to four outlets with a Starbucks tie-up, and weighing its first capital raise after ₹8 crore seed in earlier ventures.
What happened
Masque, Aditi Dugar's Mumbai fine-dine flagship under bootstrapped Urban Gourmet India, is closing for renovation to add 20 seats and raise prices 15%. The
Key facts
- ₹8 crore seed capital
- 55 seats
- ₹8,000+ menu price
- 500 events
- 25,000 sq ft kitchen
- 10,000 sq ft
- 20 new seats
- 15% price hike
- 4 bakery outlets
Why this matters
Urban Gourmet's openness to first external capital plus an active Starbucks partnership signals a rare window for strategic stakes or distribution JVs in India's premium F&B mid-market before institutional money sets the price.