Max Fashion plans Festive 2026 collection with Kalki Koechlin
Max Fashion says its Project New Festive 2026 range will launch across India from September, led by Sanganer block prints and artwork by Kairassi Foundation artists. Prices start at Rs 599, with a second drop planned for October.
What happened
Max Fashion will launch its Festive 2026 Project New collection pan-India from September, featuring Sanganer block prints and artwork by Kairassi Foundation
Key facts
- Prices start at Rs 599 for menswear shirts and t-shirts
- Rs 899 for womenswear dresses, skirts and shirts
- Rs 999 to Rs 1,999 for Indian wear and wider range
- 530+ stores across 220+ Indian cities
- More than 5.8 million square feet of Indian retail space
What changed
Max Fashion will launch its Festive 2026 Project New collection pan-India from September, featuring Sanganer block prints and artwork by Kairassi Foundation artists. Kalki Koechlin fronts the range, priced from Rs 599, with a second drop planned for October.
Why this matters
Max Fashion’s September-to-October festive rollout combines celebrity visibility, artisan-inspired Sanganer prints and a Rs 599 entry point to drive broad-based seasonal footfall and conversion across India.
What to watch
- September launch sell-through versus comparable festivewear launches, especially at the Rs 599-999 price band.
- Replenishment rates and stock-outs for Sanganer-print styles, core sizes and top city clusters.
- Competitor festive capsule launches, celebrity endorsements and discount depth from value-fashion chains and marketplaces.
- Share of sales from first-time Max shoppers, digital-to-store visits and repeat purchases ahead of the October drop.
- Social engagement and sentiment around the artist collaboration versus conversion metrics such as product-page views, add-to-cart rates and return rates.
Also reported by
- IMAGES Business of Fashion — Same time