McCain's Spud Report: 74% of Indians crave fries after 10pm, among highest globally
McCain Foods India's debut Spud Report, surveying 1,000 Indians within a 12,000-respondent global study across 11 countries, finds late-night fry cravings among the world's highest. French fries lead potato preferences at 36%, with experimental pairings emerging: 38% dip fries in chocolate, 37% pair with ice cream.
What happened
McCain Foods India released its inaugural Spud Report showing 74% of Indians crave fries late at night, with French fries the favourite potato dish (36%), and
Key facts
- 74% eat fries after 10pm
- 36% prefer French fries
- 38% dip fries in chocolate
- 37% pair with ice cream
- 12,000 respondents
- 1,000 Indian consumers
- 11 countries
Why this matters
Screen dessert-adjacent QSR concepts, ice cream chains, and dark-kitchen platforms for partnership or tuck-in deals that fuse fries with sweet pairings to lock in the emerging hybrid-snack occasion.