Meesho says 75% of orders now flow through AI feeds; Myntra opens Creator School
Meesho's PRISM stack — 100+ ranking models across 10+ Indian languages — is steering three-quarters of orders, signaling a personalization arms race. Myntra courts creators, Flipkart extends EV Assist to 20+ cities for Minutes riders, and kindlife brings Kao's Bioré to India.
What happened
Daily roundup: Myntra launches Creator School; Meesho touts PRISM AI driving 75% of orders; Flipkart rolls out EV Assist for Minutes riders in 20+ cities;
Key facts
- 75% Meesho orders from AI feeds
- 100+ AI ranking models
- 10+ Indian languages
- 20+ cities for Flipkart EV Assist
- $30M Innefu Series B
Why this matters
Scout acquisitions or partnerships in multilingual ML ranking, creator monetization tooling, and last-mile EV enablement, as Meesho, Myntra, and Flipkart are racing to vertically integrate these capabilities.