Myntra takes over Mango's India business, to manage 25 stores and exclusive online sales
Myntra has secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India. The plan spans curating 25 retail stores, listing Mango exclusively on Myntra and Jabong, and tripling the brand's India business over the next five years.
What happened
Myntra secured master distribution and omni-channel management rights for Spanish brand Mango in India, planning to curate 25 stores, list exclusively on Myntra
Key facts
- 25 stores
- 8 current offline stores
- 100% growth in 3 years
- threefold growth in 5 years
- 2,200 stores in 110 countries
- 2.3 billion euros 2015 sales
- 20% product lines currently
Why this matters
Securing exclusive online and master distribution rights for a global brand like Mango validates the master-distributor model as a scalable template for acquiring further international apparel partnerships in India.
What to watch
- Store-count cadence vs the 25 target over next 12-18 months
- Mango disappearing from Amazon/Flipkart/other channels (exclusivity confirmation)
- Myntra announcing similar master-distribution deals with other international brands
- Same-store sales and online repeat-rate disclosures
- Competitor exclusive-brand signings in premium apparel
- Myntra locks in prime mall/high-street locations for the 17 new stores and staffs omni-channel fulfillment (BOPIS, endless-aisle)
- Mango pulls listings from other marketplaces to enforce Myntra exclusivity
- Rival platforms (Ajio, Nykaa Fashion) pursue counter-brand exclusives to defend premium western-wear share
- Myntra bundles Mango into loyalty/EORS events to seed the customer base