Mekr raises Rs 67 Cr Series A led by Avaana to scale appliance manufacturing for Croma, Amazon, Flipkart
Full-stack consumer appliance design and manufacturing startup Mekr has closed a Rs 67 crore (~$7M) Series A led by Avaana Capital with Titan Capital participating. The capital will fund R&D, factory automation, supplier localisation and export expansion. Mekr supplies 100+ SKUs across 40 brands including Croma, Wipro, Amazon Basics and Flipkart.
What happened
Mekr, a full-stack consumer appliance design and manufacturing startup supplying Croma, Wipro, Amazon Basics, and Flipkart, raised Rs 67 crore Series A led by
Key facts
- Rs 67 crore
- $7 million
- 100 SKUs
- 40 brands
Why this matters
Mekr's fresh capital for factory automation and supplier localisation makes it a credible roll-up anchor or strategic supply partner for retailers and brands looking to lock in private-label appliance capacity.