Mekr raises ₹67 Cr Series A to scale small-appliance ODM for Amazon, Croma, Flipkart, Wipro
Avaana Capital led the ₹67 Cr ($7 Mn) round with Titan Capital backing. Mekr, which manufactures 100+ SKUs for 40+ brands including Amazon Basics, Croma, Flipkart and Wipro, will deploy capital into R&D, supplier localisation and export readiness as it rides India's appliance ODM boom.
What happened
Electronics ODM Mekr raised ₹67 Cr Series A led by Avaana Capital with Titan Capital, to fund R&D, supplier localisation and export readiness. It manufactures
Key facts
- ₹67 Cr
- $7 Mn
- 100+ SKUs
- 40+ brands
- ₹5.8 Cr
- $400 Bn by 2030
- ₹7,104 Cr
Why this matters
Retailers and brands relying on Mekr for private-label appliances should track its export pivot and capacity expansion now, as deeper R&D capability could shift bargaining power toward the ODM in future contract cycles.