Pain-care D2C startup Zanskar in talks for $6M Bessemer-led funding round
Delhi NCR-based Zanskar is reportedly discussing a $6 million round led by Bessemer Venture Partners. The pain-care brand sells through its own site, Blinkit, Tata 1mg, Amazon and Flipkart, while exploring physiotherapy-led wellness-centre pilots in select metros.
What happened
Delhi NCR pain-care D2C startup Zanskar is in talks to raise about $6 million led by Bessemer. It sells pain-relief products via its website, Blinkit, Tata 1mg,
Key facts
- $6 Mn proposed funding round
- ₹2.8 Cr seed round approximately 10 months earlier
- Founded in 2022
- 47% of Indians aged 45+ experience joint pain
- 31% suffer persistent back pain
- Healthtech projected to grow at 39% CAGR from 2025
- Healthtech market projected to exceed $37 Bn by 2030
- Healthtech deals fell to 54 in 2025 from 78 a year earlier
Why this matters
Zanskar’s planned omnichannel and clinic-pilot expansion could create partnership opportunities for pharmacies, marketplaces and healthcare operators seeking pain-care category depth.
What to watch
- Formal funding announcement, final round size, valuation and participation by Bessemer or other institutional investors.
- Hiring for retail operations, physiotherapy, clinical advisory, marketplace growth or city expansion.
- New offline centre launches, partnership-led clinics or franchise/managed-service structures.
- Changes in Blinkit and Tata 1mg assortment, delivery coverage, ratings, search ranking or exclusive bundles.
- Evidence of repeat-led growth: subscriptions, recovery programs, cross-category launches or reduced promotional dependence.
- Regulatory or advertising scrutiny of therapeutic, pain-relief or clinical efficacy claims.
- Secure or expand preferred placements on Blinkit, Tata 1mg, Amazon and Flipkart, especially in high-intent pain-relief searches.
- Use new capital to build clinician, physiotherapist and content-led credibility rather than relying solely on discount-driven D2C acquisition.
- Pilot small-format physiotherapy or consultation centres in Delhi NCR and one or two additional metros before committing to a broader owned-centre rollout.
- Develop bundles and subscriptions spanning topical pain relief, recovery, mobility and preventive wellness to raise repeat purchase rates.
- Pursue B2B partnerships with gyms, corporate wellness programs, orthopaedic clinics and physiotherapy networks to lower acquisition costs.
Also reported by
- Inc42 — Same time