Men's jewellery emerges as India's fastest-growing fine-jewellery segment at 25-30% annually
Brands including BlueStone, Giva, Candere and PNG Jewellers are launching design-led collections and celebrity campaigns to capture India's men's jewellery market, now ~15% of total demand. The pitch reframes jewellery as everyday self-expression rather than ceremonial or bridal purchase.
What happened
India's men's jewellery segment is growing 25-30% annually, prompting brands like BlueStone, Giva, Candere and PNG to launch design-led collections and
Key facts
- 15% of India's jewellery market
- 25-30% annual growth
- PNG men's category up 25-30% over 3-5 years
Why this matters
Watch for M&A and partnership opportunities in design-led men's jewellery labels and celebrity-backed collections as incumbents race to own India's emerging ~15% male demand pool.
What to watch
- Same-store men's category mix crossing 20% of demand
- Gold price volatility shifting buyers toward lightweight/lab-grown pieces
- Titan/Tanishq formally entering with a named men's line
- Festive/wedding-season sales data confirming repeat-purchase behavior vs one-off
- Marketing spend ratios on men's campaigns in quarterly filings
- Expect Tanishq/Titan and Malabar to launch dedicated men's sub-brands or campaigns within 2-3 quarters
- Brands add men's zones in flagship stores and men's filters on e-commerce apps
- Increased celebrity and cricketer/actor endorsements targeting Tier-1/Tier-2 aspiration
- Push into platinum, oxidized silver, and diamond-set men's rings/bracelets as gateway products
- Bundling with wedding-groom collections to capture ceremonial-adjacent spend