Milky Mist commissions ₹40 crore high-protein Skyr and yoghurt plant
The new Perundurai, Tamil Nadu facility can process up to 150 tonnes a day, giving Milky Mist more scale in Skyr and Greek yoghurt as demand for high-protein yoghurt more than doubles.
What happened
Milky Mist commissioned a ₹40 crore Skyr and Greek Yoghurt plant at its Perundurai, Tamil Nadu facility, with capacity of up to 150 tonnes daily. The expansion
Key facts
- ₹40 crore investment
- 150 tonnes per day processing capacity
- 2022 Ultrafiltration technology introduction
- High-protein yoghurt demand has more than doubled in recent months
Why this matters
Milky Mist’s move strengthens its protein-led dairy platform, making differentiated yoghurt brands, nutrition partnerships, and cold-chain capabilities increasingly strategic targets.
What to watch
- Retail pricing per 100g versus conventional flavoured yoghurt and competing Greek yoghurt brands.
- Distribution listings and SKU launches on quick-commerce platforms and national modern retail chains.
- Plant utilization, reported dairy procurement increases and new cold-chain investments.
- Competitor capacity announcements from dairy cooperatives, national dairy brands and nutrition-focused startups.
- Consumer adoption in tier-2 cities and repeat-purchase indicators for high-protein dairy.
- Regulatory scrutiny or standardization of protein-content and health claims on yoghurt packaging.
- Launch differentiated Skyr and Greek yoghurt variants in single-serve, family-pack and drinkable formats.
- Use quick-commerce, gyms, nutrition influencers and modern trade sampling to build repeat consumption.
- Expand cold-chain distribution beyond Tamil Nadu into major southern and western metros.
- Introduce introductory price packs or protein-bundled offers to raise plant utilization.
- Competitors are likely to add high-protein claims, lactose-free options and locally flavored Greek yoghurt products.