Mintoak acquires Dubai’s ICC Loyalty to expand West Asia banking footprint
Mumbai-based payments platform Mintoak has acquired ICC Loyalty, adding card-rewards capabilities and access to 34 UAE bank clients. The deal strengthens its merchant and payments proposition across West Asia.
What happened
Mumbai-based payments platform Mintoak acquired Dubai’s ICC Loyalty, adding issuing-side card rewards capabilities and access to 34 UAE bank clients. The deal
Key facts
- ICC Loyalty serves 34 banks in the UAE
- Combined annual revenue exceeds $30 million
- Profitability margin exceeds 30%
- Mintoak partners with more than 50 banks across over 20 countries
- Platform supports over 5 million merchants
- Platform supports 11 million customers
- Platform powers more than $93 billion in annual payment volume
- New supplier onboarding in the Middle East can take 18 to 24 months
Why this matters
Acquiring ICC Loyalty provides Mintoak a fast-track West Asia entry strategy, combining local bank relationships with loyalty infrastructure that strengthens its merchant proposition.
What to watch
- Announcements of existing ICC Loyalty banks adopting additional Mintoak payment or merchant products.
- New UAE Central Bank, data-residency or payments-license disclosures tied to the combined business.
- Bank-client renewals, churn or contract expansions following the acquisition.
- Launch of co-branded card, cashback or merchant-offer programs.
- Mintoak hiring, partnerships or office expansion in the UAE and Saudi Arabia.
- Evidence that transaction volumes or merchant acceptance revenue are rising through loyalty campaigns.
- Prioritize retention and renewal discussions with ICC Loyalty's 34 UAE banking clients.
- Launch joint issuer-merchant rewards campaigns that use Mintoak's payment data and merchant network.
- Build UAE-based compliance, data-governance and bank-integration capabilities.
- Use UAE references to pursue bank partnerships in Saudi Arabia, Qatar and other West Asian markets.
- Evaluate whether to add merchant-funded offers, cashback and embedded credit products around the loyalty stack.