Miraggio goes offline with debut Chennai store, plans 10+ outlets in FY26
Digital-first handbag label Miraggio launched its first experiential store at VR Mall Chennai, marking its offline debut. The D2C brand plans 10+ physical stores across metros this fiscal, betting on retail to drive both growth and brand equity.
What happened
Digital-first handbag brand Miraggio opened its first physical store at VR Mall Chennai, marking offline foray. Plans 10+ stores across metros this fiscal year,
Key facts
- 10+ stores planned in FY
Why this matters
Premium mall landlords (Phoenix, DLF, Lulu) and accessories aggregators should track Miraggio's debut footfall and conversion data as a leading indicator for partnership, anchor-tenant, or roll-up opportunities in the digital-native handbag segment.