Miraggio opens first experiential store at VR Mall Chennai, plans 10+ metro outlets in FY
D2C handbag label Miraggio is moving omni-channel with its debut physical store in Chennai, anchoring a 10+ store metro rollout this fiscal. The launch signals rising offline appetite among digital-first accessories brands chasing premium mall footfall.
What happened
Handbag D2C brand Miraggio opened its first experiential store at VR Mall Chennai, planning 10+ metro stores this fiscal. Astrotalk is scaling a full-stack
Key facts
- 10+ stores planned FY
- $500M+ revenue (LTM-Randstad deal)
Why this matters
A digital-first accessories brand staking metro mall real estate signals a narrowing window to partner or acquire premium handbag IP before offline scale hardens valuations and shelf-space commitments lock in.
Also reported by
- YourStory — Same time