Miraggio plots 10+ owned stores this year as D2C handbag brand pivots offline
RPSG-backed Miraggio is shifting beyond pure D2C, opening 10+ company-owned stores this year with a target of ₹1.5-2 crore in monthly retail revenue. Each store is expected to clock ₹20 lakh/month, riding a premium experiential format and a three-country sourcing mix that includes Indian factories.
What happened
D2C handbag brand Miraggio plans 10+ company-owned stores this year, targeting ₹1.5-2 crore monthly retail revenue. Backed by RPSG Capital, brand pursues
Key facts
- 10+ stores
- ₹150 crore revenue
- ₹20 lakh monthly sales/store
- ₹1.5-2 crore monthly retail revenue
- ₹55 crore funding
Why this matters
Miraggio's three-country sourcing mix and offline build-out create partnership angles for mall operators, Indian contract manufacturers, and accessories players seeking premium shelf adjacency.