Sensory branding takes centre stage as Indian retailers chase dwell time over sales per sq ft
Agency Concept Co. is building multi-sensory installations like 'Echoes of Fragrance' at Shoppers Stop Juhu, signalling a shift where physical stores compete on scent, sound and tactile cues. Luxury houses Gucci, LV, Jimmy Choo and Jo Malone are anchoring the trend as experiential differentiation replaces pure transaction metrics.
What happened
Sensory branding is gaining traction in Indian retail, with agency Concept Co. creating multi-sensory installations like 'Echoes of Fragrance' at Shoppers Stop
Key facts
- 5 years
- 11 years
Why this matters
Scout boutique sensory-branding shops like Concept Co. for tuck-in acquisition before luxury anchors lock them into exclusive retainers and push agency multiples higher.