Moët Hennessy plots top-3 whisky play in India, expands to 24 states with Glenmorangie Lasanta 15YO launch
LVMH's spirits arm is doubling down on India's premium whisky boom, expanding distribution from 15 to 24 states by pre-Diwali and launching Glenmorangie The Lasanta 15YO. Whisky already drives 75% of its India business; the company targets top-three global whisky market status within 3-4 years, banking on premiumisation and potential India-EU FTA duty cuts from the current 150%.
What happened
Moët Hennessy India · Moët Hennessy launches Glenmorangie Lasanta 15YO in India, targeting top-three global whisky market status within 3-4 years. Plans
Key facts
- 15 states currently
- 24 states planned
- 400 million annual cases
- 2.5 million premium cases
- 150% customs duty
- 75% business share
- top 3 whisky market target
Why this matters
Moët Hennessy's aggressive India footprint expansion raises the strategic stakes for rival premium whisky portfolios and could accelerate M&A or JV interest in regional distribution assets.