Modi-Meloni 'Melody' moment sells out Parle toffee on Blinkit, Zepto, Instamart
PM Modi gifting Parle's Melody to Italian PM Meloni sparked a viral demand surge, with the candy selling out across quick-commerce platforms Blinkit, Zepto and Swiggy Instamart. Confusion also drove a mistaken rally in unrelated Parle Industries shares.
PM Modi gifting Parle's Melody toffee to Italian PM Meloni triggered a viral demand surge, with the candy selling out across Blinkit, Zepto and Instamart. The buzz also caused a mistaken rally in unrelated Parle Industries shares.