Modi's Melody gift to Meloni triggers Parle stockouts, global expansion play
PM Modi gifting Parle Melody toffees to Italian PM Meloni sparked a viral surge, draining Swiggy Instamart and Blinkit shelves. Parle is now plotting a 100-country rollout, building on 166% export growth since FY14 and toffee shipments scaling from ₹49.68 cr to ₹132 cr. Parle Industries hit a 5% upper circuit.
PM Modi gifting Melody toffees to Italian PM Meloni triggered a viral moment, spiking Parle Melody sales and stockouts on Swiggy Instamart. Parle plans to scale Melody globally across 100 countries, leveraging organic visibility beyond diaspora markets.