Modi's travel appeal redirects Indian tourists to domestic hotels, hits outbound aggregators

PM Modi's call to defer non-essential foreign travel amid West Asia conflict is steering demand toward Kashmir, Goa, and Himalayan hill stations. Hotels and domestic operators stand to gain from 4.13B domestic visits, while EaseMyTrip, Yatra, and Ixigo face a 10-15% drop in outbound inquiries against a $89B outbound market.

— Source publishedTue, 19 May, 2026, 10:46 IST·First seen Tue, 19 May, 2026, 10:52 IST·Source ET Small Business

What happened

Indian Hospitality Sector · PM Modi's appeal to avoid non-essential foreign travel for a year amid West Asia crisis is expected to boost Indian domestic

Key facts

  • 9.02 million foreign arrivals 2025
  • Rs 2,73,638 crore forex earnings
  • 4,132.8 million domestic visits
  • $89 billion outbound by 2027
  • $31.7 billion FY24 overseas spend
  • Rs 3,587 crore hotel transactions 2025
  • 10-15% drop in outbound inquiries
  • $523 billion GDP contribution by 2034

Why this matters

Pressure-test outbound aggregator valuations for opportunistic stake-building while scouting bolt-on domestic hotel and hill-station operator targets that monetize the redirected demand.