MoEngage acquires AI startup Aampe to bring agentic decisioning to Flipkart, Swiggy, Airtel stack
MoEngage, fresh off a $180M Series F extension that took its total Series F to $280M, has acquired SF-based Aampe to embed reinforcement learning and agentic AI into its customer engagement platform. The deal strengthens its pitch to 1,350 brands including Flipkart, Swiggy, Airtel, Domino's and Policybazaar.
What happened
MoEngage acquires SF-based AI startup Aampe to integrate reinforcement learning and agentic decisioning into its customer engagement platform serving Indian
Key facts
- $180M Series F extension
- $280M total Series F
- $27M Aampe lifetime funding
- 1,350 brands
- 200B weekly decisions
Why this matters
Agentic decisioning is now table-stakes M&A for CDP and engagement platforms—expect Braze, Iterable, and CleverTap to respond with similar reinforcement-learning tuck-ins within 6-12 months.
Also reported by
- Entrackr — Same time