MoEngage Snaps Up US AI Startup Aampe To Power Agentic Marketing Ahead Of IPO
Indian SaaS major MoEngage has acquired San Francisco-based Aampe in an all-cash deal worth tens of millions, betting on agentic AI to deepen its martech stack. Swiggy already runs both platforms. The move follows MoEngage's reverse-flip to India and $180 Mn Series F as it sets up for a public listing.
What happened
Indian SaaS firm MoEngage acquired US-based AI startup Aampe in an all-cash deal worth tens of millions to scale agentic marketing. Swiggy already uses both
Key facts
- $487 Mn raised to date
- $180 Mn Series F
- 200 Bn decisions/week
- tens of millions of dollars deal
Why this matters
Aampe's 200 Bn decisions/week scale and shared Swiggy footprint made it a logical tuck-in—scan for similar AI decisioning startups with overlapping enterprise logos as bolt-on targets.
Also reported by
- Inc42 · Buzz — Same time