MOFSL stays Neutral on ITC at Rs 300 as GST 2.0 squeezes cigarette economics

Motilal Oswal flags 60-65% tax burden hike under GST 2.0 forcing ITC into phased ~35% MRP increases, risking FY27 cigarette revenue down 15% and EBIT down 19%. Non-cigarette FMCG, compounding at 10% CAGR over FY19-26, remains the structural bright spot cushioning the call.

— Source publishedWed, 3 Jun, 2026, 09:40 IST·First seen Thu, 4 Jun, 2026, 11:26 IST·Source Business Today · Latest

What happened

MOFSL maintains Neutral on ITC with Rs 300 target, citing pressure on cigarette business after GST 2.0 hiked tax burden 60-65%. ITC is raising prices in phases

Key facts

  • target price Rs 300
  • FY27 cigarette revenue -15%
  • FY27 EBIT -19%
  • tax burden +60-65%
  • MRP hike ~35%
  • FMCG CAGR 10% FY19-26

Why this matters

GST 2.0 pressure on cigarettes accelerates the case for bolt-on FMCG acquisitions to scale the 10% CAGR non-cigarette portfolio and reduce regulatory concentration risk.