Moloco launches global agency partner programme with Indian founding partners
Ad-tech firm Moloco has launched a global agency partner programme with more than a dozen founding partners, including India’s strongmetrics and Momentus. The initiative is designed to help brands improve app discovery, user acquisition and lower-funnel advertising performance across markets.
What happened
Moloco launched a global agency partner program, with Indian agencies strongmetrics and Momentus citing collaboration to improve app discovery and lower-funnel
Key facts
- More than a dozen founding partners
- Four regions
- Over 200 countries and territories
- Founded in 2013
Why this matters
Moloco’s formalised agency ecosystem makes Indian performance-marketing firms more strategically relevant partners for mobile ad-tech, app-growth and cross-border expansion initiatives.
What to watch
- Named retailer, marketplace or quick-commerce client wins attributed to the founding Indian partners.
- Evidence of budget reallocation from Meta, Google, DSPs or OEM inventory into Moloco-managed campaigns.
- New Moloco integrations with mobile measurement partners, customer data platforms, retail media networks or commerce platforms.
- Case studies reporting cost per first purchase, retention, return on ad spend or incrementality rather than install volume.
- Expansion of the programme's certification tiers, co-marketing funds, preferred-partner benefits or exclusive data and measurement capabilities.
- Changes in mobile attribution availability, privacy rules or Android ecosystem targeting that increase demand for alternative performance channels.
- Expand pilots with Indian quick-commerce, grocery, fashion, beauty, pharmacy and marketplace apps where repeat transactions create strong optimisation signals.
- Build agency playbooks around post-install outcomes: first order, second order, 30/60/90-day retention, basket margin and predicted lifetime value.
- Offer incrementality and media-mix test frameworks to demonstrate spend that is genuinely additive to Meta, Google and Apple Search Ads.
- Package product-feed, dynamic creative and deep-linking integrations for retailers with large SKU catalogs and app-web journeys.
- Recruit additional regional agencies in Southeast Asia and the Middle East, using Indian partners as cross-border performance-media operators.