Morgan Stanley names Trent, Lenskart, Maruti and Varun Beverages as India consumption picks

Morgan Stanley’s India consumption focus list highlights Trent, Lenskart Solutions, Maruti Suzuki India and Varun Beverages, supported by lower rates, tax cuts and rising incomes. Trent was the group’s biggest 12-month laggard, down 47%.

— Source publishedSat, 5 Sept, 2026, 10:47 IST·First seen Sat, 5 Sept, 2026, 11:54 IST·Source NDTV Profit

What happened

Morgan Stanley named Trent, Lenskart Solutions, Maruti Suzuki India and Varun Beverages among its overweight India consumption picks, citing lower rates, tax

Key facts

  • 10-stock focus list
  • Trent down 47% over 12 months
  • Maruti Suzuki India down 13% over 12 months
  • Adani Power up 71% over 12 months
  • Sensex target of 89,000 by June 2027
  • 16% implied Sensex upside

Why this matters

The call reinforces strategic value in scalable consumer platforms across apparel, eyewear, autos and beverages as a stronger Indian consumption cycle could accelerate partnerships, expansion and consolidation.

What to watch

  • RBI rate-cut path, retail lending rates and auto-finance approval trends
  • Implementation timing and household impact of tax cuts
  • Monthly passenger-vehicle wholesales and retail registrations, especially Maruti volumes
  • Trent same-store sales growth, store openings, gross margin and inventory turns
  • Lenskart revenue growth, profitability trajectory and store/network expansion
  • Varun Beverages volume growth, summer temperatures, input costs and capacity utilization
  • Urban versus rural FMCG demand, food inflation and real wage growth
  • Foreign institutional investor flows into Indian consumer-discretionary equities
  • Track whether institutional flows broaden from the named stocks into mall operators, retail real estate, apparel suppliers, auto dealers, packaging firms and beverage distribution partners.
  • Expect peers in organized apparel, optical retail, passenger vehicles and non-alcoholic beverages to be repriced on the same lower-rates-and-income-growth narrative.
  • Watch for management teams to accelerate store additions, marketing, capacity expansion and inventory purchases if demand indicators improve.
  • Monitor whether Trent’s 47% decline attracts value buyers or instead signals consensus concern about earnings growth normalization and valuation compression.