Trent winds down Utsa as standalone ethnicwear chain shrinks to four stores
Tata Group’s Trent is winding down affordable ethnicwear format Utsa after weak sales, profitability pressure and overlap with Westside. The chain has fallen from more than 20 stores at its peak to four operational outlets; its Jubilee Hills store in Hyderabad is slated to close by 15 September.
What happened
Tata Group’s Trent is winding down its standalone affordable ethnicwear chain Utsa after weak sales, profitability and overlap with Westside. The network has
Key facts
- Utsa reduced from over 20 stores at peak to four operational stores
- Hyderabad Jubilee Hills Utsa store set to close by 15 September
- Utsa had 22 stores in 12 cities in FY24, 20 in 13 cities in FY25
- Utsa price range: ₹1,000-₹3,000
- Samoh price range: ₹2,000-₹7,000
- Trent FY26 consolidated revenue: ₹20,074 crore
- Star network: 86 stores across 12 cities; plans 25-40 additions annually
- As of 30 June 2026: 301 Westside and 982 Zudio stores
- June-quarter revenue: ₹5,754.7 crore, up 17.8%; profit: ₹518.1 crore, up 22%
Why this matters
Utsa’s decline highlights the risks of duplicative, narrowly positioned retail concepts and favors acquisitions or partnerships that add differentiated demand, scale or capabilities.
What to watch
- Closure dates and lease-surrender announcements for the remaining Utsa stores.
- Whether Utsa products continue on Westside, Tata CLiQ or other digital storefronts after store closures.
- Westside ethnicwear assortment expansion, pricing changes or dedicated in-store ethnicwear zones.
- Trent disclosures on exceptional inventory markdowns, impairment, lease exits or restructuring costs.
- New Westside store openings or conversions in former Utsa catchments.
- Sales traction at competing value ethnicwear retailers in Hyderabad and other Utsa markets.
- Close or repurpose the four remaining Utsa locations, beginning with Jubilee Hills.
- Liquidate or transfer Utsa inventory through markdowns, Westside stores and digital channels.
- Rationalize Utsa buying, design, store operations and support roles into Westside or central Trent teams.
- Expand Westside’s ethnicwear assortment and price architecture to capture displaced Utsa customers.
- Use vacated leases and store staff for higher-productivity Trent formats where feasible.