Motilal Oswal sees 58% upside in Safari Industries, flags VIP-Samsonite-D2C heat

Brokerage reiterates Buy with Rs 2,250 target on Safari Industries, citing Urban Jungle premium push, Jaipur capacity ramp, new SKUs, and 4-5 EBO additions per month. Valuation pegged at 45x FY28 P/E. Rising competitive intensity from VIP, Samsonite, and D2C entrants remains the key overhang.

— Filed Wed, 20 May, 2026, 12:52 IST · Source NDTV Profit · Updated

Motilal Oswal reiterates Buy on Safari Industries with Rs 2,250 target (58% upside), citing Urban Jungle brand build, Jaipur capacity, new SKUs, and 4-5 EBO additions monthly, but flags rising competition from VIP, Samsonite, and D2C players.

Why this matters

Motilal Oswal's bullish call on Safari Industries hinges on Urban Jungle premium positioning and EBO expansion, but rising D2C and incumbent competition tempers the thesis.

Retail-company signals steady at 656 over 90 days, reflecting consistent brokerage and corporate flow.