Mufti unveils '2.0' identity at PRC 2026, adds 30 new-format stores
Indian menswear brand Mufti used the PRC 2026 stage to debut a refreshed 'Mufti 2.0' retail identity, disclosing 30 new-format store openings since its last summit appearance. The move signals a wider modernization of footprint and in-store experience as legacy apparel players reposition against D2C and mall-led rivals.
What happened
Mufti unveiled its refreshed 'Mufti 2.0' retail identity at PRC 2026, announcing 30 new format stores opened since its last summit appearance, signaling a
Key facts
- 30 new format stores
Why this matters
Mufti's accelerated new-format expansion narrows the white space for partnership or roll-up plays in mid-premium menswear—revisit target lists where store-format modernization gaps remain exploitable.