MuscleBlaze taps Ashneer Grover for Biozyme film, shifts whey debate to absorption
Bright Lifecare's MuscleBlaze rolled out a humorous campaign for Biozyme Performance Whey featuring Ashneer Grover, repositioning the protein conversation around digestion. The brand cites 50% higher protein absorption, 2 US patents, and certifications from Labdoor, Informed Choice and Trustified.
What happened
MuscleBlaze launched a humorous campaign film for Biozyme Performance Whey featuring Ashneer Grover, pivoting the protein conversation toward digestion and
Key facts
- 50% higher protein absorption
- 2 US patents
- 4 global certification bodies
Why this matters
Biozyme's patented absorption tech and certification stack make Bright Lifecare a more defensible acquisition target in the consolidating Indian sports nutrition space.