My Organic Earth deploys Ganesha-shaped rat repellents to 200+ Latur farmers in sustainability push
D2C organic food brand My Organic Earth, under VJ Organic Farms, has partnered with INTO Creative to distribute Ganesha-shaped organic rat repellent idols to over 200 farmers in Latur. The campaign blends cultural symbolism with chemical-free pest control and is slated to scale nationally.
What happened
My Organic Earth, a D2C organic food brand under VJ Organic Farms, partnered with INTO Creative on a campaign distributing Ganesha-shaped organic rat repellent
Key facts
- 200+ farmers
- 100 acres
- 7,500 trees
- 26 million tons
- 5 billion USD
- 10-inch idol
Why this matters
My Organic Earth's INTO Creative partnership signals an emerging playbook of culturally-rooted agri-input campaigns that larger organic or agri-input players could acquire or replicate.